Reclaimed Wood Furniture Generates Steady Demand

More companies enter niche this year
One category of green home furnishings that looks to have established a permanent foothold is reclaimed wood furniture.

Last year Turning House furniture joined the category, looking to use wood from deconstructed buildings with historical value.

More recently, one of the biggest commitments to reclaimed products came from Four Hands, which announced a subsidiary with eco-designer Thomas Bina and a launch of 100 pieces at the October High Point Market.

“The reclaimed, eco-friendly story creates a nice presentation for our sales consultants, but the consumer really seems to be drawn to the overall look of the case pieces,” said Tatelman of Jordan Furniture.

He said consumers are looking for unique pieces that break the monotony of matching case goods collections. Reclaimed pieces can be shown in eclectic mixes and have applications in every room of the house.

“We are inundated these days with similar looks from Pottery Barn and Restoration Hardware, but not everyone can afford to buy from those resources,” Tatelman said.

Furniture Classics began showing some pieces featuring reclaimed timber in 2007 and came out with its first significant offering that October.